Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. PR tells an organization's story to the public to foster goodwill and understanding.
Public relations is about relationship. Maintaining a good relationship with your media contacts is the key to getting media coverage for your clients.
Promoting public awareness of dystonia is one of the most important aspects of the DMRF Canada's mission. In addition to improving society’s recognition and understanding of dystonia, increased awareness directly impacts our ability to fundraise for research and identify people and families who need our help.
There are many ways in which you can create awareness:
Distribute our What Is Dystonia brochures to friends, acquaintenances, local doctors and hospitals. Contact email@example.com to order brochures
Participate in Dystonia June Awareness week activities. Dystonia Awareness week is celebrated the first week in June. Contact your local support group for details.
Set up awareness booths at local fairs, schools, shopping malls and stores. Contact us to find out how.
Contact local radio, newspaper or television outlets to encourage them to promote dystonia in a special news piece.